Research to inform the measles immunisation approach
Client: Ministry of Health
Segmentation research can help identify various risks and potential mitigations to achieve your goals.
The Ministry of Health asked Standard of Proof to undertake research to understand potential reactions to a specific approach to administering health solutions to young people. Through a series of interviews, Standard of Proof identified segments of potentially distinct reactions to the new approach, measuring the risk involved for the client while setting out how these different reactions could be managed to support the successful implementation of an health-focused implementation approach.
The results provided the client with a clear pathway and confidence to achieve their goals.